We used to build civilisations…

I’m addlepated, confounded, confused, mixed-up, muddle-headed, perplexed, turbid, and downright megrökönyödött (startled). Are we not in a recession? Are we not experiencing a spate of global financial crises? Are we not feeling the pinch?  Out there, in the real world, economies are shrinking, and unemployment is growing. A significant number of Hungarians are faced with increasing foreign currency mortgage repayments from forint salaries that are barely keeping up with inflation. People are finding it hard to keep their heads above water and are looking forward to the heat of the summer as a welcome respite to winter-high gas bills. Brown envelopes continue to deprive the revenue collector of his dues and the black economy is expanding in line with a growing national cynicism. No one, it would seem, has any extra money to throw around. Wants have definitely taken a backseat to needs. Belts are being tightened, cloths are being cut to measure, and frugality is coming back into fashion.

Now we build shopping centres…

If average household consumption is falling in Hungary (down 2.1% last year), who then will keep the newly opened 5300 m2 Europeum shopping centre afloat? What does its target market look like? Surely not pensioners, who are hard pushed to manage on their 60,000 forint per month stipend? (€225,$325).  And another two shopping centres are scheduled to open their tills to the masses later this year: KÖKI at Kobanya-Kispest and Váci I in downtown Budapest. These follow hot on the heels of Corvin sétány in District VIII and supplement the already ample cohort of Allee, Arena, Árkád, Budagyöngye, Campona, Duna Plaza, Europark, Lurdy Ház, Mammut I, Mammut II, MOM Park, Pólus Centre, WestEnd… just how many shopping centres do we have in Budapest and, bearing in mind that the city’s population is on a downward trajectory, just how many more do we really need?

Back in the days of ancient Greece, business, trade, and government convened at the agora. In the Orient, bazaars added a social element. Closer to home, farmers went to the market to mingle, barter, and catch up with what was going on. The onset of the Industrial Revolution, and the mass transit from countryside to city, heralded the birth of a larger middle class…and these middle class folk had money. Work started to interfere with social lives and shops began to stay open seven days a week to cater for the growing needs of an increasingly affluent society. Shopping on market days was no longer an eagerly anticipated social event; if anything it became a chore. Nineteenth-century arcades morphed into the shopping centres we have today. But are people really spending enough money to keep these behemoths awash in profits, or have these centres, built with economics and profit in mind, simply become ‘safe’ places for people to hang out, drink coffee, meet friends, and shelter from the elements, be they hot or cold!

Try this one on for size…

While all these brand new shopping centres are launching themselves at a less-than-affluent public, Budapest’s finest are swimming towards the second-hand British clothes shops that are breaking waves all over the city. According to the economic daily Napi Gazdaság, in 2009, the number of used clothes shops in Budapest tripled. With so many in dire straits because of those unfortunate foreign currency mortgages, and our growing collective environmental conscience, second-hand clothes are one stroke ahead of high-street fashion.

Earlier this year, an article in the British newspaper, The Guardian, confirmed what I’d suspected for years. Ever since I took a trip up Bartók Béla utca early one morning and saw white vans offloading what looked suspiciously like the charity sacks I remember so well from the UK, I’ve wondered whether the unsuspecting British public knows where its glad-rags are ending up.  They donate to charities such as the Salvation Army, thinking that all the profits go towards doing some good, somewhere in the world. They don’t suspect for a minute that these charities then turn and sign private sector deals to recycle their cast-off clothes, netting private individuals millions in profits. One second-generation textiles trader alone is reputed to have earned £10 million in just five years! Apparently, the Salvation Army sells hundreds of tonnes of donated clothes each year to Hungary alone.

One could argue that it doesn’t really matter who else benefits as long as the charity gets a significant portion of the profits, but I beg to differ. I like my decisions to be informed. The Fundraising Standards Board in the UK, as if hearing my cry for transparency, is now demanding clearer labelling of house-to-house collections and clothes banks.

But I digress… back to those shopping centres… are they simply overpriced mansions for the plázacicak?

First published in the Budapest Times 18 April 2011.

0 replies
  1. Cecile
    Cecile says:

    Marie, I so strongly agree with you! In fact, since I have moved to Budapest earlier this month I have been wondering a lot about those shopping centres that seem to grow like mushrooms everywhere! Dare I mention the word mafia and corruption behind all of this? How do they indeed manage to meet their target? Big mystery to me… I am pretty sure that my work colleagues don’t go to Mango or Tattum everyday. I am indeed baffled too. I love your comparison with second hand shops making an appearance on the big avenues. I used to run a shop for the British Heart Foundation and I can tell you that the collection of bags is dreadfully diminishing. Our bags get picked up by who god knows very early in the mornings and more and more bogus charities are coming on the scene. Have so much more to say but I am at the Corvin and the film is going to start soon!

    • Mary
      Mary says:

      Welcome to town, Cecile. When I was in Ireland a couple of weeks ago, I heard that ten shops in one of the big shopping centres in Co Dublin were closing because rents were too high and the footfall wasn’t there any more. Seems odd indeed to see the opposite happen here. Re the charity shop… perhaps you might be similarly inspired to set up a charity shop here in Budapest!

  2. Cecile
    Cecile says:

    Thanks Mary. I have been there done that with Charity work. Very addictive and rewarding work but very hard too. Gone back to an office job working for one of those newly implanted international companies in brand new offices in BP. I feel good here. Being French, feeling closer to France than ever after 17 years spent in the UK. ;0)

  3. Peter
    Peter says:

    Interesting how things work out…………..the decisions for all those shopping centres would have been taken long before 2008 (the banking crisis) by developers and finance houses (maybe the mafia etc.) ………people who would have all known about the other proposed shop. centres, yet who went ahead presumably expecting a great future for BP……….the politicians would have heavily supported them and had things panned out the way they expected, shopping in BP would have rapidly become like every other similar sized European city that allows itself to be raped by the money men with the characterful, one off shops disappearing to be replaced with the chains and those without money excluded and pushed to some twilight areas for their shopping.
    It seems that the recession has given BP some breathing space……….I hope it works out………sometimes the guys who fund and eventually own those creations (normally our pension funds) make bad mistakes, more often they succeed.

    I loved the bit about making informed decisions………a good article, thanks.


Trackbacks & Pingbacks

  1. […] Sétány come new businesses – new restaurants, new wine bars, new shops. And while the shopping centre itself is nothing much to write home about (but then I’m not a fan of malls anyway) – I’m […]

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *